So what do they believe, anyway?

It is difficult to summarize the beliefs of the Rock of NW Arkansas in any kind of compact posting on a blog. I will make an attempt to break it down into manageable chunks.

Their Roots
The church was originally founded when Todd Murner was sent to NW Arkansas by Nolan Ball, a self-proclaimed apostle out of Panama City, Florida. Todd came to NW Arkansas with funding, so he did not have to submit to any kind of board of directors or elders to guide his leadership in his formative years.
As Todd will say from the pulpit, he came to NW Arkansas to preach the "gospel of the kingdom". As I will explain later, this is a far stretch from Christianity as the modern church understands it today.

Family Model of Leadership
The Rock of NW Arkansas does not have an elected leader or board of directors: they have a self-proclaimed apostle that also calls himself the "spiritual father" of the church. This is based on a handful of unrelated scriptures where Paul calls Timothy his "son" and when Paul makes the statement that the church has "ten thousand teachers but no fathers." For more on this fallacy of "fathering," read my article in this blog.
The result is that there is no accountability. Nobody sees the finances. How can a "son" challenge his "spiritual father?" These doctrines teach absolute, unquestioning submission to a leader that claims that "even when I'm wrong, I'm right!"

The True Gospel of the Kingdom
The Rock of NW Arkansas believes that the modern church has strayed from the true gospel of the kingdom. The modern church, according to the Rock, only teaches the gospel of salvation. The real "kingdom" is when heaven and earth comes together as one. What does this mean? Until your life resembles heaven in material and physical manifestations, then you are not truly "walking in kingdom revelation." This is just a new spin on materialism and "name it, claim it" cults.

The Five Fold Ministry
Ephesians 4:11 states "And He Himself gave some to be apostles, some prophets, some evangelists, and some pastors and teachers..." (NKJV). At first glance it appears that five gifts are given: apostles, prophets, evangelists, pastors, and teachers. As anyone that has taken Greek can tell you, the usage in the Greek shows us that the pastors and teachers are actually the same "gift." This would be like someone with the title "President and CEO" or "father and husband." So, there is really only a "Four-Fold Ministry!"

The Rock of NWA teaches that there is still a need for modern day apostles and prophets. They do not believe that the "foundation of the apostles and prophets" has already been laid and that this must continue to be built by them. This is, by implication, rejecting that the body of Christ exists today; a key heretical position that has far-reaching implications.

Salvation Beyond Jesus
The gospel of the kingdom, according to the Rock of NWA states that what Jesus did on the cross was an incomplete work. While we might be "saved" and go to heaven, the "kingdom" only comes through the "sons of God," namely the people of the Rock. These select few that have the "revelation of the kingdom" are the ones that the "kingdom" will come through. Salvation at the Rock of NW Arkansas is a process that goes far beyond the work of Jesus Christ. Further, this process of salvation requires an apostle in your life to which you must align yourself...

Another evidence are statements to the effect that unless you can hear God speak to you, you are not saved. The result is intense pressure to "hear a word." This is done through long sessions of praying in tongues and a life submitted to the apostle.
Did I mention that only "true Christians" tithe 10% of their gross income, but "real sons" tithe more? If you don't believe this, then don't even try to become a regular attendee (they claim not to have membership) at the Rock of NW Arkansas.

Get Lined Up!
Another doctrine along the same lines is the belief that unless you are "lined up" with the apostle, you cannot know your purpose on the earth or interpret God correctly (which, according to the Rock, implies you cannot be truly "saved"). This provides the apostle ample opportunity to control what you "hear" from God and make sure it's "in line" with his vision for the church.
Lining up with the apostle is a vague doctrine that is spoken of often without clear direction or articulation. The result is that most people give the apostle much more authority in their lives than is healthy. Does he correct this? Why should he? He is in complete control as long as people are fearful of mis-interpreting God or missing out on their purpose on earth.

Incomplete Scriptures
Another dangerous doctrine is the belief that the scriptures are not complete. Todd teaches the function of modern apostles and prophets is "continuing revelation" that supplements scripture. It is not uncommon to hear the apostle make statements to this effect. While it is not often spoken, there is an understood belief that what people "hear" Holy Spirit say is more important than scriptures.
As can be expected, this doctrine is abused on a regular basis. After all, how can you question what someone represents God told them when scriptures cannot be used as a reference?

The Services
The services are never the same. Of course, there is appeal to the entertainment seeker in all of us when every Sunday morning is different.
The Rock of NWA will not use hymns or music written by people outside the Rock churches. So don't expect to know any music.

There are no sermons. The apostle believes he is an oracle of God and therefore only has to get up and speak without thought. Don't expect a three point sermon. In fact, don't expect to come away anything close to a discernible theme or point.

Summary
This should provide a general overview of what to expect at the Rock. It was not uncommon to listen to 2-3 hours of the apostle talking without stop and without a real point. You may wonder how people tolerate this. It boils down to brainwashing, in my experience. Six months after leaving the Rock of NW Arkansas, I could not sit through a "normal" service at an orthodox church. All the programming still makes it difficult. And when people get restless, expect long sessions of speaking in tongues...another common brainwashing technique (see my "Cult Checklist" post).